Experience luxury fashion while making choices
that respect our planet and its future.
Our Commitment to
Conscious Fashion
At Circular Style, sustainability isn’t just a buzzword—it’s the foundation of everything we do. We believe that fashion can be both beautiful and responsible, luxurious and mindful. By pioneering the designer rental model in Ireland, we’re creating a new approach to fashion that prioritizes both exceptional style and environmental consciousness.
The fashion industry is currently one of the world’s largest polluters, responsible for approximately 10% of global carbon emissions and nearly 20% of global wastewater. Fast fashion culture has accelerated consumption patterns, with the average garment worn just seven times before being discarded.
Our rental model directly challenges this wasteful paradigm, extending the lifecycle of designer pieces while reducing demand for new production. Each rental represents a conscious choice—one that maintains style and quality while minimizing environmental impact.
Our Circular
Economy Model
Maximizing Value, Minimizing Waste
The concept of “circular style” represents our commitment to extending the lifecycle of designer pieces through shared enjoyment. Our model ensures each garment or accessory serves multiple customers, maximizing its use while minimizing waste.
This approach offers several environmental benefits:
- Extended Product Lifecycles: Each piece remains in active use rather than sitting unworn in a wardrobe
- Reduced Resource Consumption: Fewer new items produced means less water, energy, and raw materials consumed
- Lower Carbon Footprint: Shared use of single items reduces the carbon footprint per wear
- Decreased Textile Waste: Quality pieces remain in circulation rather than being discarded
- Education and Awareness: Every rental represents an opportunity to experience sustainable fashion choices
The Environmental
Impact of Fashion
Understanding the Challenge
The environmental footprint of traditional fashion consumption is substantial:
- Water-intensive production processes that deplete natural resources
- Chemical treatments and dyes that pollute waterways
- Carbon-intensive manufacturing and global transportation
- Synthetic materials that release microplastics with each wash
- Millions of tonnes of textile waste ending in landfills annually
- Resource-intensive creation of new luxury items with limited usage
By choosing rental over purchase, you’re actively reducing these impacts and supporting a more sustainable fashion ecosystem.
Our Sustainable Practices
Beyond the Rental Model
Our commitment to sustainability extends beyond our core business model:
Responsible Packaging We minimize single-use plastics and prioritize recyclable, reusable, and biodegradable packaging materials for our deliveries.
Eco-Friendly Maintenance Our cleaning and maintenance processes utilize environmentally conscious methods and products to care for our collection while minimizing chemical impact.
Local Focus We prioritize Irish designers and local business partnerships to reduce transportation emissions and support sustainable economic development in our community.
Repair and Revitalization Rather than discarding items that show wear, we invest in professional repair and revitalization, extending each piece’s useful life and preserving its quality.
Digital-First Operations Our primarily digital business model reduces the environmental footprint associated with physical retail spaces.
The Impact of
Your Choice
Every Rental Makes a Difference
When you choose Circular Style, your fashion decisions create measurable positive impact:
- One less new garment or accessory produced
- Reduced water consumption and pollution
- Lower carbon emissions
- Decreased textile waste
- Extended product lifecycle
- Supporting a business model that values sustainability
Together, rental by rental, we’re shifting the fashion industry toward a more sustainable future while ensuring you experience the joy and confidence that comes with wearing exceptional designer pieces.
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